The challenge
Google had de-indexed most of the site. Only 35 of 116 pages showed up, and the city pages built to win local searches were 23 percent indexed. A page Google will not show brings in zero calls.
For California security companies
We get California security companies to the top of Google. Proven on our own security company first.
WestCoast is an SEO studio for licensed California security companies. We took our own guard company, Americal Patrol, from 35 of 116 pages Google would show to 112 of 120 in six weeks. It now ranks top three at all 49 map-pack checkpoints for unarmed security guard. We do this for one security company per metro, never two.
Our own company: Americal Patrol, a Ventura County PPO
Top 3 at 49 of 49 grid points
One security company per metro
Pages Google actually shows
Americal Patrol website, before and after
+77 more pages Google shows, in six weeks.
One security company per metro. Open now: San Diego Inland Empire Sacramento Bay Area Central Valley
California based. Founded 2025. Proven on our own security company since 2021.
The proof, on our own company
We did it to our own security company first.
Americal Patrol is a licensed guard company in Ventura County. Sam Alarcon owns it, and he owns WestCoast. When Google stopped showing most of Americal Patrol's website this spring, we ran the exact rescue we now sell. Here is what happened, with receipts.
112 of 120
pages Google shows, up from 35 of 116 in six weeks
The approach
A technical audit found why each page was dropped. We rewrote thin city pages past a strict quality gate, rebuilt internal linking, and pushed the highest-value pages back into Google. No bought links, no tricks.
The result
112 of 120 pages indexed in six weeks. City pages went from 23 to 89 percent. Top three at all 49 map-pack checkpoints for unarmed security guard, number one at 34 of them, average rank 1.4. HOA security in Oxnard ranks 1.0, construction site security 1.1.
We own this security company
That is the point. We fixed our own Google presence before offering the fix to anyone else.
Our guarantee
90 days to visible movement, or month four is free.
If we don't measurably improve your Google visibility in 90 days (indexation plus map-pack grid, shown on your dashboard), month four is free.
You watch it happen on a live dashboard, the same indexation count and map-pack grid you saw above, updated for your company. No mystery, no monthly report you cannot verify.
What the retainer includes
What we do every month to get you found.
The full SEO retainer for a licensed California security company, running every month, visible on your dashboard.
Indexation rescue and monitoring
We find every page Google is hiding, get it shown, then re-check every page monthly so a slip gets caught in weeks.
City and segment pages
Unique pages for each city and service you cover, armed, unarmed, patrol, HOA, construction, each past a strict quality gate before it ships.
Google Business Profile and map pack
Your profile tuned and posted to, tracked across a 49-point local grid so you see exactly where you rank block by block.
Content that ranks
Articles that answer what your buyers search, written for security companies, published without you writing a word.
Your live dashboard
Indexation, rankings, and the map-pack grid, updated and visible to you. Proof of what the retainer bought, not a PDF you cannot check.
Monthly page-health report
A plain-English read on what moved, what is next, and where the contracts are coming from.
Founder pricing
The first three security companies pay $750 a month.
Founder pricing, first three PPOs only. It goes to $1,500 after that. You get the full SEO retainer: indexation rescue, city and segment pages, Google Business Profile and map-pack grid work, monthly page-health checks, and a live dashboard.
Founder
$750/mo
Goes to $1,500 after the first three security companies.
Standard
$1,500/mo
The retainer at its standard price, after the first three.
SEO + Automation
$2,500/mo
Get found, and never drop the lead. The PPO Front Desk automation layer on top of the full retainer.
One security company per metro. When we take yours, the firm across town cannot hire us. Your metro is open. Claim it.
How it works
From free audit to ranking, in three steps.
1
Free indexation audit
We run your site and show you which pages Google is hiding and where you sit in the local map pack. No charge, no pitch deck.
2
We rescue and build
We fix indexation, rewrite thin pages, and build the city and segment pages you are missing. You watch it on the dashboard.
3
You rank, you see it
Pages come back, rankings climb, every gain shows on your dashboard. If visibility has not moved in 90 days, month four is free.
After you are found
SEO gets you found. The pipeline makes sure you never drop the lead.
Ranking is only half the job. When a property manager calls at 9pm after an incident, that call has to get answered and followed up. That is the automation layer, the same one running inside Americal Patrol. It is an add-on once your rankings land, not a requirement.
What makes it feel like you
Every message goes out in your voice. Not ours.
We study how you already write to customers. Word choice, tempo, the phrases you lean on. Then we match it. So the follow-up that goes out at 7 a.m. reads like you tapped it out yourself.
- We listen first. Past texts, emails, how you answer the phone. The stuff that makes you sound like you.
- You approve every message. Nothing goes out until it sounds right to you.
- It keeps learning. New phrases, new jobs, new inside jokes with repeat customers. All get folded in.
Same inquiry. Two follow-ups.
Hello! We received your inquiry regarding our services. A representative will be in contact with you shortly to discuss your needs. Thank you for choosing us for your business needs.
Hey Maria, got your note about the coverage for the Oxnard property. I'm already sending a supervisor out that way Tuesday, so I can walk the site with your team right after around 2. I'll bring the post orders we set up for the complex on Grand last year, since that setup held up great. If Tuesday's no good, shoot me another day and I'll make it work.
Start here, free
See what Google is hiding on your site.
Three questions. We will show you roughly how much of your site Google shows and what your first fix would be.
What owners say
Our own company, and a client who is not us.
I'm in my seventies. I've been running my security company for decades, but the online side of the business was a complete mystery to me. WestCoast came in, built out everything, and suddenly we had a real online presence. Leads started coming in that we never would have gotten before. They made something I'd been avoiding for years feel effortless. I wish I'd done this sooner.
Americal Patrol is the security company WestCoast is built on. Sam owns both. We ran this playbook on our own company first.
I'm a dance instructor. I know folklorico, not websites. WestCoast handled all of it so I could focus on what I love: teaching dance. Now my studio is getting noticed and I didn't have to learn a single thing about web design.
Why this exists
SA
I own a security company. I fixed its Google presence with receipts, then offered the same fix to other California security firms, one per metro.
I took over Americal Patrol in 2021. I could not afford an agency, so I built the SEO systems myself and ran them on my own company before selling them to anyone. WestCoast is those systems.
Sam Alarcon
Founder, WestCoast Automation Solutions
Common questions
Frequently asked.
Find out how much of your site Google is hiding.
A free indexation audit of your security company's website. We show you the pages Google is not showing and what it takes to fix them. One security company per metro, so check if yours is open.